FEAR DECIDES BEFORE YOU DO
Build the Fear Intelligence™ edge so your leaders decide faster, speak up sooner, and turn hesitation into growth. Shift fear from a hidden saboteur into a practical framework for clarity, courage, and consistent action.
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Turn uncertainty into decisive momentum with a common language for fear in the organization.
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Raise the quality of conversations—more candor, fewer delays, and stronger commitments.
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Lead teams who act with confidence under pressure, not just when it’s easy.
F.E.A.R. Framework: Your Fear Intelligence Edge
A simple, teachable model leaders use to turn fear from a saboteur into a strategic advantage.
Face what’s real
Stop pretending you have it all figured out as a leader. The moment you acknowledge your leadership fears, you unlock authentic connection with your team.
Explore your stories
Interrogate the narratives you tell yourself about your capability. What inner scripts claim you’re not qualified, not smart enough, or destined to fail?
Act with courage
Lean into the messy realities of leadership with curiosity. Fear Intelligence means getting comfortable with not having all the answers while still providing direction.
Rise by leading openly
You don’t lead by hiding your humanity; you lead by sharing it strategically. Vulnerability builds the psychological safety where teams thrive.
Executive Fear Intelligence Assessment
Transform fear from a barrier to a catalyst for growth.
What you’ll get
This quick assessment highlights where fear is helping or hindering your organization. You’ll receive a concise, practical view you can put to work immediately.
Instructions
- Complete this in a quiet moment where you can reflect honestly.
- Answer based on your organization’s current state, not the ideal vision.
- Use observed behaviors, not intentions.
Begin the Assessment
Fear Intelligence opens the reader to a fresh perspective on the human experience of fear as a foundation for action and discovery in our lives. Jacqueline Wales shows you how to transform fear from a saboteur into a powerful ally with vivid stories and solid frameworks that fuel your growth.
Fear is not a flaw to be hidden or ignored. Jacqueline Wales makes psychological safety and emotional intelligence practical for leaders every day. Her perspective on how fear moves through an organization, and how leaders can disrupt that cycle, is both eye-opening and actionable. For anyone committed to building teams that perform at a high level without sacrificing trust and safety, this is a must-read.
Jacqueline Wales
After witnessing tremendous trauma early in life, fear dominated my mindset—driving self-sabotaging behaviors and choices that kept me from living a purpose-filled life. For my children’s sake, I embraced the challenge of change and overcame the barriers that sabotaged my life.
Over the last 18 years, I’ve worked with thousands of professionals across many industries. I’m an author, TEDx speaker, former professional singer, and a black belt in karate who rebuilt a business from ground zero after going bankrupt.
I’m your guide to transformational change, author of When The Crow Sings, The Fearless Factor, The Fearless Factor @ Work, and creator of Transformational Strategies for Success. As a keynote speaker I present on “The Power of Fear In The Workplace,” “Fear as Fuel,” and “Unleash the Power of Fear: Navigating Economic Uncertainty With Courage.”
My latest book Fear Intelligence: a practical framework for leading beyond fear publishes in October 2025.
I’m here to help you and your organization grow.
FEAR INTELLIGENCE: The Secret to Success and Happiness
As a child I dreamed of defying the odds. That journey taught me that fear—when understood—is a powerful driver of growth and bold, values-aligned action.
Today, I help leaders turn hesitation into momentum. These talks share how to build trust, speak up sooner, and make stronger commitments—especially under pressure.
Watch the videos, then visit my speaker page to book me for your next event.
Author — Books by Jacqueline Wales
“How do you turn fear from a roadblock into rocket fuel? Just ask Jacqueline Wales. With warmth, candor and actionable wisdom, she shows you how to stop running from fear and start running with it—toward a life of courage, clarity and possibility. She didn’t just inspire me— she gave me tools to act on what I learned. This book is a game changer!”— Dr. Danny Brassell, Ph.D., internationally acclaimed speaker, author, and co-founder of WellCrafted Story Workshop
The Fearless Factor @ Work
This essential guide helps you determine what really matters, build trust, and communicate more effectively. With the right questions, it unlocks insight that accelerates your career and improves your life.
The Fearless Factor
Learn how to handle fear, self-doubt, and anxiety that get in your way—and replace them with positive thoughts and effective behaviors so you can become your best self.
A Few Clients
Trusted by leaders across higher education, technology, and consumer brands.
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![UC Berkeley]()
UC Berkeley
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![Syssero]()
Syssero
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![Celigo]()
Celigo
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Pabst
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![Pabst]()
Pabst
